随着近年来留学生数量的增加,留学生的专业选择也越来越多样,广告行业作为一个竞争大,收益高的行业,越来越受到学生的青睐,赴美国读广告专业的学生也逐渐增多。那么美国留学广告专业研究生申请条件有哪些?
美国留学广告专业主要课程内容:
综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track.
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